Women over 60 comprise only 3% of major female characters on both broadcast and streaming platforms, despite their significant buying power. 2. Financial Powerhouses & "Grownup" Icons
Research from the and UCLA indicates that the momentum for women in Hollywood has slowed significantly after peaks in 2023 and 2024. mature sex milfs
Representation for women drops precipitously once they reach their 40s. Female characters in major roles plummet from 42% for those in their 30s to only 15% for those in their 40s . Women over 60 comprise only 3% of major