: For women, life stages like menopause can be viewed as a "turning point" rather than an ending for sexual intimacy [15]. This shift often requires finding a "new normal" regarding physical needs and libido [17].
Mature sexuality is not limited to young adults; it remains a vital component of quality of life for older consumers. mature sexual
: A growing challenge for mature adults is the rising rate of sexually transmitted infections (STIs). Research from ResearchGate suggests that older consumers may be more reluctant to use condoms due to physiological barriers or outdated sexual scripts that prioritize youth-centric health marketing [1, 5]. Cognitive and Ethical Dimensions : For women, life stages like menopause can