: Take the initiative by being the first to offer ideas and share goals. Starting the conversation allows you to "anchor" the price and expectations in your favor. 💎 Maximizing Added Value (Value-Adds)
Negotiating media buys requires a blend of data-driven confidence and relationship management. By focusing on volume, timing, and added value, you can significantly lower costs while increasing your campaign's impact. 📈 Fundamental Negotiation Tactics media buying negotiation tactics
: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory. : Take the initiative by being the first
: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost. and added value
