Media Planning: & Buying

Media planning and buying are the two halves of a single process: getting a message in front of the right person at the right time. is the strategic "blueprint" that determines which channels to use, while media buying is the tactical execution of purchasing and managing that space. 1. The Strategy: Media Planning

The goal of a media plan is to maximize impact while minimizing waste. It typically follows the framework: Media Planning & Buying for Small Businesses media planning & buying