Analyze how digital platforms track user behavior to sell "predictive" data to advertisers.
The role of technology (Convergence and Algorithms).
The social impact (Culture, Politics, and Identity). Media Today: An Introduction to Mass Communication
How news outlets and social algorithms shape our perception of reality.
💡 Use specific examples like Netflix’s algorithm or Disney’s acquisition of Marvel to ground your theoretical points in the real world. Analyze how digital platforms track user behavior to
The business of media (Ownership and Power).
Discuss how a few massive corporations (e.g., Disney, Comcast) own diverse media outlets. and theme parks to maximize profit.
Explain how one idea (like a movie) is pushed across books, toys, and theme parks to maximize profit.
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