Ogilvy On Advertising -

Ogilvy famously stated that you cannot write successful advertising unless you first do your homework. Ogilvy On Advertising - ftp.arcchurches.com

: He believed consumers are intelligent and want factual reasons to buy, not empty slogans. Ogilvy on Advertising

: An ad should be so interesting that people buy the product, not so creative that people admire the ad itself. Ogilvy famously stated that you cannot write successful