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Ogilvy On Advertising In - The Digital Age
by Miles Young serves as the "spiritual successor" to David Ogilvy’s 1983 classic, modernizing foundational principles for today’s fragmented media landscape . Young, the former chairman of Ogilvy & Mather, argues that while technology has changed, human behavior and the core goal of advertising—to sell—remain constant. Core Themes & Insights Ogilvy on Advertising in the Digital Age - Amazon.com
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