It organizes the flow of goods and services, creating utility in terms of time, place, and possession.
It encompasses all activities that facilitate a successful exchange between the producer and the ultimate consumer. It organizes the flow of goods and services,
Marketing is defined as a social and managerial process where individuals and groups obtain what they need and want through the creation and exchange of products and values. Key characteristics include: creating utility in terms of time
Същност на маркетинга (Nature of Marketing) and Promotion (communication).
Companies that implement strong marketing strategies are better positioned to adapt to economic and technological changes.
Marketing is vital for the survival and growth of modern organizations because it:
The core elements used to reach a target market include Product , Price , Place (distribution), and Promotion (communication).