People Who Buy Appliances File

An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing .

While decades old, this study offers a fascinating "time capsule" into the psychology of appliance shopping that still echoes in modern retail. Here are some of its most interesting findings: people who buy appliances

: Most buyers (73%) had already tentatively decided what to buy before they ever stepped foot into a retail store. An interesting and foundational paper on this topic