Advertisers bid on specific keywords or target specific audiences. When a user’s search or behavior matches these criteria, an auction takes place in milliseconds to determine which ads are shown.
: Platforms like Facebook, Instagram, LinkedIn, and X (Twitter) offer robust PPC options. Advertisers bid on specific keywords or target specific
: A combination of your bid and Quality Score determines your ad's position. Popular PPC Platforms Advertisers bid on specific keywords or target specific
: Google Ads is the largest, followed by Microsoft (Bing) Ads . Advertisers bid on specific keywords or target specific
: Platforms like Google Ads look at how relevant your ad and landing page are to the user's search.