Private Label Products -

The growth of is currently outpacing national brands by nearly three times. While value and affordability remain the primary drivers, retailers are increasingly using "premiumization" to attract higher-income shoppers.

: In Europe , private label already accounts for roughly half of all unit sales , and Australia has reached a 40% share. Consumer Insights PRIVATE LABEL PRODUCTS

: While grocery is the largest sector, general merchandise categories like office supplies (42% share) and home & garden (35% share) see the highest private label penetration. The growth of is currently outpacing national brands