: Over 5.8 billion views on YouTube and 5.5 million subscribers.

: An animation and feature franchise about tiny creatures living inside household devices to explain how they work.

The cornerstone of Riki's success is undoubtedly (known internationally as Smeshariki ), a flagship franchise that captures the lives of round-shaped characters in the whimsical "Kikoriki Land". This series served as the launchpad for a portfolio that now includes:

By maintaining a vertically integrated structure—housing experts in everything from graphic design and game development to sound production and live event organizing—Riki Group continues to expand its "universe" into new media-enhanced spaces where the line between producer and consumer is increasingly blurred.

The "Riki" Evolution: From Cult Animation to Global Media Powerhouse

In the fast-paced world of international media, few entities have managed to transition from local niche content to a multi-platform global brand as effectively as the Riki Group . Established in 2003, this vertically integrated media holding has redefined Russian animation, evolving into a leader in production, licensing, and 360-degree brand management. A Foundation Built on Iconic Characters