Sports humanities provide the context and "why" behind the management.
Setting long-term goals and managing budgets to ensure organizational growth. Sports Management and Sports Humanities
Modern sports are no longer just games; they are a multi-billion dollar industry requiring sophisticated management. However, the "soul" of sports resides in the humanities—history, ethics, and social impact. This paper proposes a framework where technical management (efficiency, ROI, analytics) is guided by humanistic principles (equity, fan experience, and cultural heritage) to ensure long-term sustainability. Sports humanities provide the context and "why" behind