T Mobile Galaxy S7 Buy One Get One Free May 2026

The BOGO campaign was a calculated move during a highly competitive period in the mobile industry:

: T-Mobile revived the offer during the 2016 holiday season to counter dampened consumer enthusiasm and fill the market void left by the recall of the Galaxy Note 7 . t mobile galaxy s7 buy one get one free

: Early adopters who participated during the initial March 2016 launch also received a Samsung Gear VR headset , a six-game bundle, and a full year of Netflix , totaling an additional $250 in value. Strategic Impact The BOGO campaign was a calculated move during

: Customers were required to purchase both devices on an Equipment Installment Plan (EIP) and add at least one new line of service . While marketed as "free," the offer came with

While marketed as "free," the offer came with specific procedural requirements designed to ensure long-term customer retention: