Initially, the Arctic Cat brand was temporarily rebranded to "Textron Off Road" before reverting to the iconic "Arctic Cat" name for ATVs and side-by-sides. Manufacturing operations remained in Thief River Falls and St. Cloud, Minnesota.
The division faced struggles with inventory, dealer support, and market pressures, leading to a production suspension in late 2024 and 2025. 2025–2026: The "Return" of Arctic Cat textron buys arctic cat
On April 24, 2025, Textron announced it sold the powersports business to an investment group led by former Arctic Cat executive (and then-Argo CEO) Brad Darling . Initially, the Arctic Cat brand was temporarily rebranded
