One team tried to target high-end corporate clients. This feature would include a pre-packaged "Branding Kit" where a corporation could legally host a launch event and have their logos displayed on the tower's digital interfaces for that night, vastly increasing the perceived value.
During the episode, the candidates struggled to justify a $20,000 price tag for just "one night" in a room. A useful feature for their marketing would have been an integrated within the lease agreement. The Price is HeightThe Apprentice : Season 1 Ep...
If you are looking for a "useful feature" or innovative strategy based on the challenges the contestants faced in that specific episode, here is a proposal for a that would have helped them succeed: Feature: The "Ultra-Luxe Event Bundle" One team tried to target high-end corporate clients