The phrase most likely refers to Theraflu commercials or advertisements (as "reclama" means "advertisement" or "commercial" in languages like Romanian and Portuguese, and is related to "claiming" in Spanish).
: Many commercials focus on the "Hot Liquid Powder" format, which you mix with hot water to drink like a tea for a warming effect. Theraflu Reclama
: Ads frequently distinguish between "Daytime" (non-drowsy) and "Nighttime" formulas (which include antihistamines to help with sleep). Key Ingredients & Action The phrase most likely refers to Theraflu commercials