: In films, characters aged 50+ are overwhelmingly male. Men over 50 account for nearly 80% of mature roles, while women in the same age bracket make up roughly 25%.
: Only 1 in 4 films currently pass the Ageless Test —a metric from the Geena Davis Institute requiring at least one female character over 50 who is essential to the plot and portrayed without ageist stereotypes. The Dual Reality: Breakthroughs vs. Stereotypes
Mature women in the industry often face a contradictory environment where individual triumphs coexist with structural barriers.
Mature actresses are increasingly taking control of their narratives through production and complex storytelling: Julianne Moore
: While 41% of major female characters in broadcast and streaming are in their 30s, this number plummets to just 16% for women in their 40s.