The were defined by interactive animatronics, the massive "unboxing" phenomenon driven by YouTube, and a wave of 1990s nostalgia. According to major industry trackers like The Toy Insider and DreamToys , the following items were the most sought-after gifts of the season: The Interactive Pet Craze

: Following the 2016 craze, Spin Master introduced "Surprise" eggs that hatched twin interactive plush animals.

: Smaller, more affordable versions of the original Hatchimals meant for collecting and trading. Tech, Gaming & STEM