Secret — Victorias

: Beyond fashion, the company is pivoting toward becoming a "data-driven retail company," using AI for "perfect fit" technology and integrating digital expertise from its acquisition of Adore Me. The Fashion Show Revival

The Victoria's Secret Fashion Show returned in 2024 and 2025, and a has been officially announced. victorias secret

What is Brief History of Victoria's Secret Company? - Matrix BCG : Beyond fashion, the company is pivoting toward

Victoria's Secret is currently undergoing a massive "strategic transformation" as of 2026, aiming to balance its historic high-glamour "sexy" identity with modern demands for inclusivity and data-driven retail. After years of declining sales and public scandals, the brand has stabilized, reporting approximately $6.2 billion in annual revenue for 2025 and seeing a 9% year-over-year increase in net sales by late 2025. The Brand's Strategic Evolution - Matrix BCG Victoria's Secret is currently undergoing

: The brand is re-embracing its core "sexy" image but in a way that prioritizes female empowerment over the "unattainable standards" of the past.

Under the leadership of (formerly of Savage X Fenty), the company has moved away from its controversial "Perfect Body" slogan to a new inclusive mission: "VS Now: Welcoming All Women" .