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How to make entertainment and media businesses “fan”-tastic

The Evolution of Entertainment and Media: From Screens to Streams

: Companies are increasingly producing their own entertainment content to generate deeper consumer engagement.

: Over 56% of Gen Z reporting that social media content—such as TikTok and Instagram stories—is more relevant to them than traditional TV or movies.

Modern E&M offerings can no longer thrive without the economic and social power of devoted fans. In a direct-to-consumer environment, brands that are "most wanted" win the battle for shelf space. This has led to:

: AI is revolutionizing content discovery through personal assistants and is being used to enhance audience engagement and operational efficiency.