The brand saw rapid success in the mid-to-late 1990s, but faded into near-obscurity after the turn of the 21st century.
The logo was designed to look edgy and independent, steering away from the traditional, polished look of Miller’s main products. Web Logo Red Dog
The commercials were voiced by Academy Award-winning actor Tommy Lee Jones, whose gruff, no-nonsense delivery matched the "edgy" branding. The brand saw rapid success in the mid-to-late
Red Dog was positioned in the price segment between Miller High Life and Milwaukee's Best. steering away from the traditional