What Is Consumer Buying Behaviour Review

High-investment, infrequent purchases (like a car or a house). Significant research and emotional energy.

Motivation, perception, and beliefs. If you believe a brand is premium, you’re more likely to justify a higher price point. 2. The Decision-Making Process what is consumer buying behaviour

Low-cost, everyday items (like gum or milk). Little thought involved. High-investment, infrequent purchases (like a car or a

Your age, occupation, lifestyle, and economic situation. A 20-year-old student buys very differently than a 50-year-old executive. what is consumer buying behaviour