Within milliseconds, various advertisers’ software—known as Demand-Side Platforms (DSPs) —evaluate if that specific viewer matches their target audience (e.g., "dog owners earning over $75k").
Automated buying applied to traditional broadcast and cable schedules using set-top box data to insert relevant ads into live feeds. what is programmatic tv buying
While the "buy" happens programmatically, the ad can appear in several different TV environments: what is programmatic tv buying
What the Power of Programmatic Means for TV Ad Buying - Paramount what is programmatic tv buying