The partnership allows Subaru to retain its distinctive "rugged" brand persona while having access to Toyota's vast resources to manage modern automotive technology challenges (CASE: Connected, Autonomous, Shared, Electric).
Toyota increased its holding to 20.42% in a strategic expansion aimed at joint electric vehicle (BEV) and automated driving technology development. What the Partnership Means when did toyota buy subaru
The partnership has produced jointly developed vehicles like the Subaru BRZ and Toyota 86/GR86 (produced at Subaru’s Gunma plant) and the Subaru Solterra and Toyota bZ4X electric crossovers. The partnership allows Subaru to retain its distinctive
Despite being a major shareholder, Toyota does not run daily operations. Subaru maintains its own brand identity, engineering, and manufacturing autonomy. and manufacturing autonomy.