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2026 M&E trends: simplicity, authenticity, and the rise of ... - EY

As of April 2026, consumer attention is a critical currency, leading platforms to prioritize . 2026 M&E trends: simplicity, authenticity, and the rise of

Roughly 60% of streaming now occurs on mobile devices, leading to a rise in "micro-dramas"—episodes designed in vertical formats for 60- to 90-second bursts. 2026 M&E trends: simplicity