Your Strategy Needs A Strategy May 2026

Harsh environments where current strategies have failed and resources are severely restricted.

Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big" your strategy needs a strategy

Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech). Harsh environments where current strategies have failed and

Stable environments where you can forecast the future but cannot easily change the industry structure. your strategy needs a strategy