In recent years, Poonam has expanded her creative horizons, exploring new avenues like fashion design and entrepreneurship. Her passion for fitness and wellness has also led her to collaborate with various brands and promote healthy living.

Poonam's lifestyle is often described as glamorous and exciting, with her frequently sharing updates about her travels, photoshoots, and events on social media. She has a strong online presence, with millions of followers across platforms like Instagram and Twitter.

Over the years, Poonam has been featured in numerous music videos, films, and web series, showcasing her versatility as a performer. Her breakthrough moment came when she appeared in the song "Lonely" by Canadian rapper Justin Bieber, which garnered millions of views on YouTube.